Allbirds, Inc., a sustainable apparel and footwear American company, has promoted Kate Ridley from Chief Brand Officer to Chief Brand and Product Officer. Similarly, its current Chief Technology Officer Benny Joseph has been promoted to Chief Technology and Culture Officer.
Kate Ridley, a business graduate from Monash University had previously worked as a Senior Vice President and Vice President, Marketing, at adidas from 2018-2022 and 2017-2018, respectively. She started working with Allbirds in the capacity of Chief Brand Officer from January 2022.
Benny Joseph had worked as Head of Engineering for Allbirds from 2017-2020 and was Co-Founder and Managing Director at V1.VC, prior to that.
Allbirds was founded by Tim Brown, a former professional footballer from New Zealand, who teamed up with Joey Zwillinger to launch the company in 2016.
Zwillinger, Allbirds Co-CEO, on the profitable growth of the company said, “One year post-IPO, we have so much to be proud of as an organisation. These changes at the executive leadership team level, coupled with other efforts the team is hard at work implementing to streamline processes and improve our supply chain, will best position Allbirds for its next phase of profitable growth.”
According to the company, the new appointments will support and help Co-CEO Tim Brown to give, “more time to external communications and building partnerships to amplify brand messaging, as well as Allbirds’s positioning as an industry leader in sustainability.”