WILMINGTON, DE / ACCESSWIRE / December 1, 2022 / Transparency Market Research Inc. – TMR study for the global tampons market statistics, estimates a CAGR of 5.9% during the forecast period from 2022 to 2031.The global tampons market size is expected to surpass $8.3 billion by the end of 2031.
In terms of physical and mental activity, women’s lifestyles are changing globally. Previously, women faced lot of discomfort in physical movement during their menstrual cycle due to the limited options available in the market. However, with the help of tampons, it is possible for women to participate in physical activities such as swimming during periods.
Tampons allow greater mobility and greatly reduce the chances of leakage. Women prefer simple and convenient items. In addition, the cushioned surface structure of the applicator prevents leakage by allowing tampons to evenly expand and gently expand, making insertion of tampons much simpler and more comfortable. These tampons industry trends are collectively prognosticated to propel the market expansion.
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Tampons Market: Growth Drivers
- Tampons are absorbent materials that are primarily used as feminine hygiene products. Women frequently use tampons with plastic applicators, cardboard applicators, digital tampons, and extendable applicators. Women all over the world are switching to 100% organic and biodegradable cotton tampons to avoid any sort of health hazard, especially in the sensitive part of the body. The rising demand for organic tampons has resulted in manufacturing of better quality products to provide comfort, hygiene, and safety to consumers.
- One of the major factors likely to drive tampon demand is product innovation. Companies are constantly differentiating themselves from competitors by developing new products. The increased demand for feminine hygiene products has prompted manufacturers to conduct extensive research and development in order to create innovative products that will meet changing consumer demands and preferences.
- Companies are offering high-quality tampons in a variety of sizes that provide the same benefits as older forms but in a wider range of sizes. Women are preferring different types and sizes of tampons based on their requirements. All of these factors are expected to fuel the global tampons market growth.
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Key Findings of Tampons Market
- The market for feminine hygiene products is anticipated to expand significantly, as government bodies of several countries are concentrating on promoting the production of eco-friendly organic feminine products, such as tampons. Regional regulations regarding tampons differ. Governments in high-income countries are emphasizing the use of tampons with less chemical and plastic content. In developing and low-income countries, there are fewer regulations and standards governing the tampon industry. During the forecast period the global tampons market is likely to be driven by changing lifestyles and increased health awareness among women.
- The purpose of the tampon is to absorb menstrual flow. Majority of tampons are composed of a blend of cotton, rayon, or cloth. Tampons can be used during swimming and other physical activities unlike sanitary napkins. It is also travel-friendly. All of these advantages are likely to accelerate the growth of the global tampons market.
Tampons Market: Regional Analysis
Geographically, North America is projected to hold the largest tampons market share due to expanding consumer preference for advanced and hygienic products in this region.
Asia Pacific is expected to witness significant growth due to a large female population. Furthermore, the escalating number of working women, has driven demand for high-quality feminine hygiene products which will ultimately favor the market growth.
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Tampons Market: Key Players
The leading players in the global tampons market are:
- Johnson & Johnson Inc.
- Corman SpA
- Kimberly-Clark Corporation
- Procter and Gamble Co.
- Svenska Cellulosa Aktiebolaget (SCA)
- Lil-Lets UK Limited
- Edgewell Personal Care Company
Tampons Market: Segmentation
- Radially Wound Pledget
- Rectangular / Square Pad
- Digital / No-Applicator
- Supermarkets / Hypermarkets
- Independent Retailers
- Specialty Stores
- Drug stores
- North America
- Asia Pacific
- Middle East & Africa
- South America
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